According to Jones, (2001), Krones, Stice, Batres, & Orjada, (2005) if a young women is constantly exposed to thin –ideal body image actress, models, or have friends with thin body image this lead to create a, upward comparison , and potentially develops negative feelings about “self-body” image and may feel dissatisfied with body weight, size and shape. Hence, peers also have a strong impact on attitudes of body image. Krcmar, Giles and Helme (2008) concluded that a young woman having peers with thin body image and also value thinness as to be a vital element of attractiveness then such woman may have low self-esteem. Sometimes it happens that peer reinforce “thinness” as major aspect of looking pretty and attractive then such young women tends to believe it “reality” as well as social norms and social desirability.
Significantly, peer influence is vigorous in believing what is desirable and normal with regard to body weight, shape and size. Mc Cabe abd Ricciardelli (2001) observed that women having heavy body weight are more influenced by peer pressures particularly in the form of criticism regarding gaining weight and diet as well as appreciation for losing weight. Atlas, Smith, and Hohlstein, (1998) notified that peer and parents stressed upon the importance of thinness which tends to influence young women to internalize thin ideal body image.
Besides influence of peer, relationships with parental attitudes and body image attitudes is also crucial because attitude of parents towards their children and child development in relation to body image also influence people. Ata, Ludden & Lally, (2007) Krmcar, Giles, & Helme, (2008); Rodgers, Paxton, & Chabrol, (2009) stated that influence of parents is a critical aspect connected with body attitudes especially during the period of child development. They also informed that comments of parents with regard to weight and shape of the body leads to develop negative feelings about the physical appearance among young people especially women. Hence, it could be said that primarily, influence e of parents is stronger than any other influencing factor. It has been observed by Moody. Hessan et al (1994) that parents who are conscious about the weight of their children and place them on “dieting” this leads to create negative feelings about body satisfaction. Hence, if attitude of parents is resonated with those of the influence of media they may also lead to internalization of the thin ideal body image.