ABSTRACT their news, perspectives and sentiments in regards to


point ” Social media: an innovative education tool” was embraced to
contemplate the pertinence and significance of web-based social networking
which is an in-thing among the instructive area. In a time, where the glocal is
the word to characterize basic stage for the general population around the
globe to share and trade their convictions, culture, customs, information,
views, and so forth. The study concludes that our training framework needs
change and web-based social networking ought to be generally used for the
instructive purposes. It is for the most part utilized to make introductions
took after by assignment updates, better research and availability.

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media, Social learning, Glocal, Educators, Innovation

















































social networking, an idea that has given individuals a typical stage for
sharing their news, perspectives and sentiments in regards to the happenings
around them. Not just this, online networking is additionally being utilized by
the publicists and organizations for their advancements, experts for seeking
and enrolling, students for internships, beginners for proficient work,
guardians and instructors as social learning devices, and so forth.

Learning” instruments is an expression that reflects principle objective
of social networking functionality in the education setting. One basic approach
to characterize an interpersonal interaction stage may be, “an instrument
that lets students, guardians, and teachers team up on the web”. The creative
utilization of online networking doesn’t stop here; the students additionally
utilize it for making web journals, making proficient connections, declaring
and making class declarations, offering data to students, guardians and
instructors, and so forth.                                                                              

Use of social media as
an education tool

 1. Social
media is not going away:

networking is the most recent in thing that is being utilized as a part of the
imaginative route for instruction reason. Students ought to be instructed to utilize
this apparatus in a better in the instructive classes that simply being
utilized for informing or messaging rather they should figure out how to
utilize media for good.

2. When kids are engaged they learn

simply don’t learn while composing on a bit of paper however it is additionally
vital to include them into more practical work like blogging where they just
not compose for the instructor but rather for themselves to improve their
aptitudes. When they are engaged better, they have a tendency to take in more
in pragmatic classes by implementing their theory rules.

3. Safe social media tools are

is one of many free devices that enable instructors to control an online domain
while still benefiting from social media. The instructors or the guides ought
to teach the students to how to utilize the online networking for better

4. Replace online procrastination
by social education:  

is generally seen that web-based social networking nowadays is being utilized
for making their individuality felt on the virtual world. Consequently, it is
essential for students and youth to comprehend that this amusement mode can
likewise be utilized for making social awareness and associating them to more
expert and knowledgeable world.

5. Social Media encourages collaboration
instead of cliques:

instruction strategies regularly include teacher-given lectures, students with
their eyes on their own papers, and not conversing with their neighbor. Social
media as a teaching apparatus has a natural collaborative element.

investigate and remark on each other’s assignments work in groups to make
content and can undoubtedly get to each other and the educator with questions
or to start a discussion.

of the study

Social media is the in-thing nowadays

Teachers don’t know about its

The adolescent these days doesn’t know
about educational use

Students pay special attention to more
creative methods for educating.

Online networking can be utilized for
different instructive purposes








































































Introduction to social

the age of the Web 2.0 and almost omnipresent broadband internet connections, a
large majority of the online public are communicating with each other through a
new medium.  Apart from e-mail and
instant messengers, they communicate through the medium of blogs, microblogging
websites and social networking websites like Facebook, Twitter, LinkedIn and
many others. (Ahuja, 2010) Unlike the traditional web-sites and corporate
blogs, these ‘social media platforms’ are used by the members to share, engage
and collaborate with their peer groups to build lasting relationships in the
virtual world. This way of communicating is termed as ‘social networking’ and
this new medium of communication is called ‘social media’.  It has been said that ‘social media is seen by
many marketers as the next gold rush’ (Kaplan, 2010) and a majority of
companies are engaging in ‘social media marketing’.

Some of the popular social media
websites are:

Orkut, MySpace, Google+              

mainstream social networking sites


professional networking site

Blogs like WordPress,

for broadcasting and publishing data


video sharing website


the open-source online encyclopedia


picture sharing websites

and Scribd   

document sharing websites


micro-blogging website where one can post only   140 characters at a time


critics say that social media is just another ‘fad’. (Baker, 2009)  However, some of the following statistics can
be quite startling, even for the harshest critic (Qualman, E, 2011):

Over 50% of the world’s population is
under 30 years old

Facebook has topped Google for weekly
traffic in the US

It took radio 38 years to reach 50 million
users.  TV took 13 years; internet took 4
years, Apple iPod took 3 years to reach the same number of users.

But social networking leader, Facebook,
added over 200 million users in less than a year!

If Facebook were a country, it would be
the third largest after China and India.

80% of companies use social media for
recruitment, especially LinkedIn

50% of mobile internet traffic in the US
is for Facebook

YouTube has become the second largest
search engine in the world after Google

Wikipedia – the open source online
encyclopedia, has over 15 million articles. Surprisingly, 78% of these articles
are non-English.

More than 1700 new articles are added on
Wikipedia every hour!

There are more than 20 crore blogs on
the internet

Kindle eBooks outsold paper books in


social media isn’t a fad. It’s a fundamental shift in the way we live,
communicate and do business.

Customer Experience

rise of real time online social media has changed the way communities of
customers engage with each other and with companies to share their experiences.
The customer experience sharing process as well as the response by companies
has gone to the next level where everyone has the luxury to scrutinize, comment
and further share the experiences of each other: thus making the entire process
an experience in itself.

has given rise to the concept called ‘Customer Experience 2′ (Kane et al, 2009)
which is a totally unique way of creating lasting customer experiences by the
use of social media tools to leverage the needs and wants of the customer.  The theory is as such in its nascent stage
with a handful of researchers working on creating such a level of customer
engagement.  Some of the steps which
could lead to such a level are:

Defining clear and precise customer

Identifying and selecting social media

Designing the content

Developing a blog and integrating other
tools on the platform

Testing it with customers and

Experience is here to stay in this era of Enterprise as more and more companies
are embracing online networking technologies. (McAfee, 2009)  It is upon the companies to embrace this new
media, use it and continually improve upon the experience that the customers
want. This will create a lasting differentiation, increase sales and build a
rock-solid competitive advantage.

Purpose of the Study

To evaluate the relevance of the social media

To study social media as an educational tool

Understanding of social media by the teachers

The need to include innovative teaching methods in the universities colleges


research and secondary research both are being focused.


inferred that Social systems administration among young people isn’t only a
prevailing fashion; it is a piece of their way of life. While long range
interpersonal communication can open adolescents to peril, they are presented
to an indistinguishable threats, in actuality, from well. A parent or educator
can’t anticipate that an adolescent will surrender the web and have the
capacity to flourish in current society as PCs, innovation, the web, and
interpersonal interaction is used in all parts of present day life, even in the
work environment. This is the reason interpersonal interaction ought to not
exclusively be incorporated as an important device to improve the classroom
however ought to likewise be used as a chance to show understudies the
aptitudes that guarantee safe and enhancing utilization of online networking.





























                                    CHAPTER NO.3
















Primary Data

secondary data was collected through survey among the youth within the age
group of 18-25 years to understand their perception of using the social media
as an educational tool.

Secondary Data

primary data was collected from newspaper, magazine, online journals, etc.


“Rate the use of social media by various professionals”



Educators Categories



“Are you aware of the innovative methods for teaching?”



May be

“Do you think that social media should be used for the educational purposes?”



“Why do students use social media?”

Professional links

Making presentations


Better Research


“Rate the following teaching methodologies according to your inclination?”



Social media for education

Field work





























data collected from the survey has been graphically represented below. Results
can be summarized in terms of answers to the following questions:

 In the question “Rate the use of social media by various professionals” asked to
the representatives the following data has been collected which is shown
graphically in Graph No.1


                                                                          Graph No.1

According to survey 50% of the respondents believe that social media is used by
advertisers for the promotions of their products. The advantage for advertisers
is that their ads can reach people who are interested in the product or
service.  10%
respondents believe that it is used by students for educational purpose. Institutions can share supportive and positive posts that reach all
students that are connected to the networks
and pages. Respondents believe
that 20% of educators and professionals used social media for the purpose of their
research and business projects. Social media networks can be powerful
tools for engaging health care professionals
in their professional

the question “Are you aware of the
innovative methods for teaching?” asked to the agents the accompanying
information has been gathered which is demonstrated graphically in Graph No.2



                                                                          Graph No.2

Comment: In
response of the question 80% of the respondents used social media for their
educational purposes. Use place-based education and project-based learning to
help students make new connections to people, places, and ideas outside of the
curriculum map. 10% of the respondents do not use social media as an
educational purpose. Other 10% of the respondents use social media but not on
the regular bases.






the question “Do you think that social
media should be used for the educational purposes?” asked to the
representatives the following data has been collected which is shown
graphically in Graph No.3





100% of the respondents believe that social media can be used for educational
purpose. Social media has gained credibility over the years as a trusted source
of information and platform where organizations can interact with audiences.
The use of social media in education provides students with the ability to get
more useful information, to connect with learning groups and other educational
systems that make education convenient.







the question “Why do students use social
media?” asked to the representatives, the following data has been collected
which is shown graphically in Graph No.4




                                                       Graph No.4

Comment: According
to survey 60% of the students use
social media for making presentations. They get different information on social
media regarding to their topic. 30% of the students use social media for making
assignment. They can collect informative data from social media. 10% of the
students use social media for other researches which can help them in their







the question “Rate the following
teaching methodologies according to your inclination?” asked to the
delegates, the accompanying information has been gathered which is indicated
graphically in Graph No.5




                                                       Graph No.5

Comment: As
per the preference social media is at the top for educational purpose. Most of
the students use social media for their studies. After social media, field work
is at number 2 according to rank number. Educomp is at number 3 and
homeschooling is at number 4 as per the preferences.




































Majority of students trust that
web-based social networking is utilized by sponsors than the educators and
organizations for the advancement of their items, followed by its usage by
educators, professionals and students.

Most of the respondents know about
innovative way for instructing and expect the same.

All the respondents trust that there
ought to be change in the current training framework and more innovative
methods like online networking ought to be utilized for instruction purposes.

The utilization of online networking for
making introductions was observed to be the main need among students then
getting and making the assignment updates.

The currently developed Educomp strategy
for educating is a standout amongst the most famous among the understudies
however other technique like self-teaching was on top need.

above examinations demonstrates that exploration on the part of web-based
social networking and systems administration locales in scholarly execution of
understudies is as yet hazy about the outcomes. A large portion of the
scientists have made a larger number of inquiries than discovering answers.
Regardless of contradicting assessments, dominant part of research has
discovered online networking is valuable towards instructive framework and
understudies social prepping. Be that as it may, watchful examination is still
requested around there. Additionally inquire about must be done to set up very
much characterized manners by which advantages of online networking in
understudies’ execution and thus training can be boosted.

view of the investigation of different articles in journals and online buzz
about the cutting edge CRM, it was discovered that in spite of the fact that
the conventional touch focuses with the client are staying put, yet the new age
online devices have drastically changed in the way that organizations interface
and identify with their clients.

idea of client encounter administration has been an expansion of the new-age
client relationship administration and this itself has assumed control over a
radical new measurement after the acquaintance of web-based social networking
devices with make ‘Social CRM’. The emotional development of online networking
devices over the most recent five years has pushed a lion’s share of the
companies on the web-based social networking fleeting trend, since it is
ordinarily acknowledged actuality in promoting: “Be the place your clients
are”; as taking a gander at the present patterns, every one of the clients
are signing on to some type of web-based social networking.

has improved greatly by emerges and continual growth of social media. Everybody
from places of worship to schools utilize it to speak with clients. Online
networking has developed correspondence higher than ever. The simple entry and
development makes it exceptionally valuable to everybody from pastors to
legislators. As online networking advances, correspondence will enhance and
keep on soaring higher than ever. The positive effect on correspondence certainly
conquers the negative and makes it extremely gainful.





















































It is concluded that:

Hypothesis No.1 expressing ”Social
media is the in-thing nowadays’ is proved that social media is popular these

Educators are becoming aware so
hypothesis No.2 ‘Teachers don’t know about its significance’ is rejected.

The youth is now aware about social
media’s educational use so hypothesis no.3’The adolescent these days doesn’t
know about educational use’ is rejected.

Students opt and are interested in
innovative way of teaching so hypothesis no.4 ‘Students pay special attention
to more creative methods for educating’ is acknowledged.

Social media has opened tremendous stage
and can be utilized for some instructive purposes so hypothesis no.5 ‘Online
networking can be utilized for different instructive purposes’ is acknowledged.

be fair and honest we need to mention that social media has its positive
outcomes and has its drawbacks as well. It is your choice to either use social
media in a positive way and benefit from it in your social and academic life,
or fall as victim of social media’s negative impacts.

we can conclude that social media is the latest and most important shift in
managing and optimizing customer experiences. 
However, a very clear strategy, customized for each organization has to
be planned to actually derive any meaningful benefits from this new medium.


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